So, that LARGE grip is a game changer. Maybe others will make a grip (not that 3rd party junk)
And, A Reflex mirrorbox for legacy glass? Maybe it has a movable eyepiece... Eye level and waist level viewing, -- maybe a sport finder attachment for viewing at small distance like the Nikon Sport or Canon Sport finder for the pre-digital film SLRs.

and a fast wide-portrait lens is welcome to the Sony fans.

The NEX-7 has a built in viewfinder.

And I hate to say it but I really like the way it looks.

]its the first sensible looking nex yet....not bad , if it has a real control interface and a thinking shooter butto and dial set , then they have a contender, if it has a killer sensor ill be very jealous

You really want a FF Sony at lower price don't you? 
Well, you may get your wish in a few years. I don't see FF in the $1500 range yet..
Make the G3 sensor in a FF, WOW....

I am thrilled at the ISO performance up to ISO 4000 with the G3...
Imagine almost 40% more area at and only increasing the MPs to 25mp, with a 4 core CPU....

Sony may have 3rd FF in a short time.. A new sensor, backlit maybe, and with it will called the A835L

Somewhat off-topic, - but as 'world's first ISO 102.400 APS-C camera' is mentioned here, I come to thin of my 'first ever' car - a 1962 VW (yes, the 'beetle') that I barely could afford to buy with my own money late in '68.  It's speedo-meter had the readings to 220, or was it 240?  If I footed the gas pedal for a minute (or three) on the highway, preferably on a downhill stretch, I might be able to get the "Wagen" rolling to 140.  My point, where does it say that a camera manufacturer is prohibited from advertising an immense ISO capacity of a given camera, unless it actually delivers what is advertised, - in full compliance with whatever standard?  I'd be surprised to see any camera (sensor) produce a jpg, - or RAW for that matter, file, - that is 'clean' (or even close to clean) at ISO 3200, - within the next few years.

true, last ISO settings are almost never (never) useful on any camera, BUT, they seem to be a sort of measurement of how much better the company thinks it has gotten. Top ISO 12k means a somewhat ( I said somewhat people!) Tolerable ISO 6400 and a fairly usable ISO 3200. Pentax thought they got a full 2 stops better from the k7 to the k5, they did, ISO 50k is garbage, but ISO 12k cleans up fairly good. If Sony doesn't back down from ISO 100k at the last minute, ISO 25k has to be (for them not to fail massively) fairly good, and ISO 12k has to be what m4/3s (gh2 or g3) does at ISO 3200. If they achieved this you can bet your sweet pineapple ass I'm getting at least an a65 come September 30.
But you know, all of this are just insane ramblings with absolutely no evidence based on patterns that I THINK I see in the camera world, so don't take me so seriously...

Nothing bad about the Fujifilm wondermachine from me (except for a couple of fix'es they need to do on their in-camera software, yhat is, - and my guess is that they are more ears than what is common in the branch).  Still I believe what I consider 'clean' might differ a tiny tad, or so, to Lisandra's?   

I seriously hope the GF Pro and the PEN Pro look like the NEX-7.

Zeiss 24mm f/1.8 = $999
Too bad panther is not around anymore, he used to think the leica was expensive at 600$, wonder what he thinks about this...
Sony 50mm f/1.8 OSS = $349
twice as expensive as the A mount version he compared the leica with

But, $1000.00 for a 38/1.8 Zeiss (fov) isn't bad at all.. In line with the ZM pricing on the FF Lenses in Leica M mount by Cosina.

Zeiss 24mm f/1.8 = $999
Too bad panther is not around anymore, he used to think the leica was expensive at 600$, wonder what he thinks about this...
Sony 50mm f/1.8 OSS = $349
twice as expensive as the A mount version he compared the leica with

At least compare like with like. The Leica is nowhere near as wide FoV, which gets much harder to design. And latest rumour says the Zeiss has a leaf shutter for super-silent shooting.
And the OSS being more expensive, that's roughly consistent with the Canon world at least, where if there are similar lenses with and without IS, a doubling of price is the right ballpark.

more rumors!!! (new topic?)
Nikon is gonna announce the D5 (D3 successor) august 24-26 for sure!!! and theres a strong possibility of a D800 too! Their mirrorless thingie will use a 16mm sensor.
Canon rumors are tough to find but the 5d mk 3 is already being tested (for quite a while now) and the 1D successor has a confirmed 36 mp full frame sensor. Not on august 24 but theyll be announced shortly after. August 24- September 15 are gonna be fun days!!

Canon have traditionally been better than most at keeping their secrets, so I wouldn't read too much into current rumours. If 36MP happens I'd love that in a 5D3 but would grudgingly take less. Regardless, it's a game of wait and see

despite the extra pixels, image quality should be above and beyond anything we've seen. They must've improved a lot in 3 years!

Well, its disappointment time. Sony themselves rate the 24 mp sensor 1/3 of a stop better in noise performance, top ISO settings is a confirmed (and very weird) ISO 16000. People are pissed. If the sensor is 1/3 of a stop better and the old sensor could barely handle ISO 6400 (let alone 12k or 25k)(although 25k was with multishot and not bad) how does sony expect this sensor to handle 100k? Many long time and known sony pros are saying this camera deserved a better sensor, and they seriously doubt the sensor itself is better, they think more processing is gonna be involved. its also expensive, 1300-1400$ for a body only A77 and 150$ less for a very crippled A65. The nex 7 is gonna be over 1000$. No AF micro tuning as promised.  Sony admitted that the corners had to be heavily corrected on this sensor. The new 16-50 lens is gonna be 750 euros. Battery life was promised at more than 1000 shots, now it seems that was with the battery grip installed. No grip? 450 shots. its not weather sealed, its dust proof and moisture resistant. AF on the NEX 7 is faster than previous models but nowhere near panasonic or even olys EP 3. The zeiss 24mm is huge.
Sony is now nervously spiting statements left and right to get people pumped again.
The viewfinder has so many pixels you can no longer tell its electronic
(my fave)The GPS in the camera is the fastest in any camera

Panasonic has a real opportunity here if they STAY AT THE CURRENT PIXEL COUNT. I think they know it...from the CEO himself:
Using the same sensor technology from the G3 and nothing else, we can effortlessly make a sensor in the GH line thats 2/3-1 stop better of noise control (sensor snr). With newer technologies applied, and if pixel pitch is kept the same, an improvement of 1.5 stops could be made

all of this I got from 3 hours of web surfing, what do you think?