Yeah, I'm used to select Manual White Balance on my camera, then take a picture, then go into the menu to select that as the "white". Lot of work, One Touch White Balance seemed like a great idea but I think it's incorporated poorly.
But I suppose I have the problem with more things, you can assign a lot of functions to buttons, but you are still stuck to what they think is best for each button. If I set my shutter button to Mode 3 (which makes the AEL/AFL button available for Single Focus), I can't lock the AEL anymore. Now I can't say that I really use it that often, but I'm also like - why can't I bind that function to the Function key itself. You're free to customize the buttons, but only to what Olympus predefined.